Türkiye Lokal Ofisi Onursal Başkanı olduğum Mobil Pazarlama Derneği (MMA) her yıl düzenlediği geleneksel Smarties Ödülleri’nin kazananları New York’ta Pier Sixty’de düzenlenen törenle sahiplerini buldu.
Dünya çapındaki pazarlama, medya, teknoloji ve ajans organizasyonlarının yaratıcı ve son teknolojiyi bütünleştiren işlerinin ödüllendirildiği törende, Best in Show Ödülü’nü, Heineken ve R/GA London “Heineken @WhereNext” kampanyası ile aldı: Mobil bazlı ilerleyen ve kullanıcıların konumlarına göre, dünya çapında gerçek zamanlı olarak kullanıcılara yer ve mekan önerisi sunan proje büyük beğeni toplamıştı.
Gecede Sektör Ödülleri aşağıdaki gibi dağıtıldı:
Yılın Pazarlamacısı: Walmart
Yılın Liderliği: Coca-Cola
Yılın Ajansı: Mindshare
Yılın Medya Şirketi: Pandora
Teknoloji Kolaylaştıran: Criteo
Diğer ödüller ise aşağıdaki gibi dağıtıldı. Gecede ödül kazanan tüm işleri görmek için http://www.mmaglobal.com/smarties2015/finalists/winners adresini ziyaret edebilirsiniz.
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